Tanner Rankin |
AI Brand Architect & eCommerce Fractional CMO

Installing the Marketing Operating System (MOS) & Agentic Marketing Infrastructure to Solve Agency & Freelancer Chaos, Inexperienced In-House Teams, & Eliminate Brand AI Hallucinations

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Problems Tanner Solves

Tanner specializes in:

Problems I Solve - Triangle - Tanner Rankin

Brand AI Hallucinations

Factual errors or misrepresentations of a brand and its products, produced by AI tools that lack specific brand context. Without a “Single Source of Truth,” these errors can lead to significant legal risks and the erosion of customer trust.

Brand Pollution

Incorrect, inconsistent, or “dirty” information about the brand, customer, product, or competition contributed from AI, disconnected agencies, freelancers, or junior-level, inexperienced in-house teams.

Brand Signal Loss

The symptom of Brand Pollution. It is the erosion of brand equity and sales as a result of misinformation and poor sales and marketing execution by Agency and Freelance partners, inexperienced in-house teams, and AI agents confusing the algorithm.

Agency & Freelancer Chaos

The systemic failure where growth plateaus because marketing strategy is fragmented across siloed specialists or lives only in the founder’s head. It results in “chaos disguised as activity,” characterized by misaligned efforts and a total loss of campaign attribution.

Inexperienced In-House Teams

Bright but inexperienced teams that lack the seasoned judgment required to consistently and predictably produce the results the brand needs. This “Leadership Void” forces CEOs into micromanagement, effectively using the marketing and sales budget to fund the team’s learning curve rather than driving growth.

Systemic Capital Leakage

The continuous, invisible drain on your marketing budget caused by a fragmented “stack” of disconnected tools and siloed teams. It creates a $550 billion global blind spot characterized by redundant content, misaligned agency efforts, and a total loss of attribution—meaning you effectively pay for the same “chaos disguised as activity” multiple times.

How Tanner Solves Them

Award Winning Methods & Systems:

Brand Source OS

Marketing Operating System (MOS) & Agentic Marketing Infrastructure

Source Codes

The codified brand intelligence of the brand, customer, product, and competition.

The Source Approach

The methodology of unifying your brand, customer, and product data into a Single Source of Truth.

The Responsible AI Framework

Unify

I consolidate your disparate, disconnected data streams into a single, cohesive Single Source of Truth (SSOT).

Clean

I remove the inconsistencies and “data noise” that cause AI errors, factual hallucinations, and brand signal loss.

Audit

I implement real-time, human-led quality processes to ensure total data accuracy and Responsible AI governance.

Structure

I use Semantic Tagging and Noun Phrase Optimization so AI discovery tools like Amazon’s Rufus & ChatGPT correctly recommend your products.

Codify

I package your unique founder-level knowledge and competitive moats into proprietary Source Codes that AI agents use as their definitive reference.

Measure

I tie every AI-driven workflow directly to measurable business outcomes, such as a 40% reduction in CAC and accelerated revenue growth.

Tanner Rankin - Author Speaker CEO Founder - The Source Approach

About Tanner:

Tanner Rankin is a top-rated eCommerce Fractional CMO and AI Brand Architect with over 15 years of experience scaling eCommerce brands. As the founder of The Source Approach and CEO of Referazon, Tanner is the creator of the Brand Source OS—a single source of truth (SSOT) marketing operating system that aligns AI and human teams for predictable growth. A featured expert in Forbes, Entrepreneur, and The Business Journals, and author of SEO For Everyone, Tanner specializes in solving agency & freelancer chaos, inexperienced in-house teams, and eliminating AI hallucinations to stop brand pollution.

Tanner’s Work

The Source Approach – CEO & Founder of eCommerce Fractional CMO Consultancy
Referazon – CEO & Founder of Amazon Influencer Search & CRM & Shoppable Video Platform
Brand Source OS – CEO & Founder of Marketing Operating System & Agentic Marketing Infrastructure