Tanner Rankin

Tanner Rankin is the Fractional CMO for eCommerce, who leads the strategy and execution of eCommerce marketing by installing the Brand Operating System, an asset brands own to drive rapid, predictable growth by elevating and aligning AI, agencies, freelancers, and in-house teams under a single source of truth (SSOT).  Tanner is the CEO of The Source Approach (eCommerce Marketing Consultant) and Referazon (Amazon Influencer Search, CRM, & Shoppable Video SaaS).